Our brand tagline
What does this mean?
Who is Xref
Xref is where genius meets simplicity.
Behind the personable Xref service is a team and platform that are willing to break convention to create opportunity.
Everything we do reflects our passion, innovation and drive.
What do we do?
Xref is trusted by businesses globally to offer reference, background and ID checks that are fast, simple and secure.
Xref is a best-in-class, global solution that makes reference, background and ID checking fast, simple and secure. The user-friendly technology is backed by local support teams, offers multi-language capabilities and meets the highest global compliance standards (ISO 27001). Xref is accessible from any device and integrates with multiple leading HR tools and ATS platforms to offer seamless, end-to-end recruitment workflows.
What’s our story?
Since 2009, Xref has been on a mission to bring positive change to the recruitment process. It is the product of a frustrated recruitment professional and an MBA-qualified technologist who both have a passion for positive change and teamed up to improve the efficiency, consistency and reliability of pre-employment reference checking.
Headquartered in Sydney, the ASX listed company has since expanded across APAC, Europe, Canada and the USA. The flexibility of the product architecture enables Xref to tailor the solution to suit the needs and demands of each market and sector it serves.
Xref now supports thousands of businesses across multiple markets and industries, delivering a robust and reliable service to some of the most highly regulated, audited and trusted companies globally.
What makes us different?
Compliance & governance - Xref is certified by the world’s highest global standard for data security. It is ISO 27001 certified and offers globally compliant data collection and storage. It meets all regulatory requirements, to ensure every candidate is assessed fairly.
Value & trust - Xref is trusted by more than 1,200 businesses globally. It offers a reliable tech solution with dedicated account managers and local support. It’s an enterprise-ready solution that scales with businesses as they grow.
Fraud detection - Xref detected more than 7,000 cases of potential fraud in one 12 month period. Xref's unique fraud algorithm monitors for unusual activity during a reference and raises a red flag if anything potentially fraudulent is detected.
Relevant & valuable insights - Xref offers candidate assessment and benchmarking at a glance. It delivers relevant data analytics to inform great recruitment decisions with tailored and comparable insights, perfect for candidate benchmarking.
A tailored experience - Xref offers opportunities to tailor the entire reference checking process to suit the needs and requirements of a business and the role being filled.
Time & efficiency - Xref references take 30 seconds to request and are returned in as little as 24 hours. And as a reference is completed, Xref notifies the requester, they do not have to wait until all responses have been received to start reviewing feedback.
Our customers
Informed recruitment & HR professionals looking for efficiency and more...
Our customers know the benefits of recruitment tech, today they expect faster, more secure options to traditional recruitment methods. But they also want to see real value in the solution they implement. It’s not enough that the technology just works, they want a trusted partner to support them in ensuring their personal position by delivering the results they need to make the best decisions for their business.
The thousands of businesses Xref supports typically fall into four categories:
Our people
We are passionate professionals.
We inspire and empower through innovation and smarts, keeping customers informed, supported and effective in their roles.
We embrace technology and the value it offers, but we put people first.
We work hard and together we celebrate every individual and company success. We’ve hit some major milestones and we’ve had a lot of fun along the way.
Our Values
Driven by ambition
It's our goal to make a real difference in whatever we do. We’re redefining traditional processes by building meaningful and relevant solutions.
A big heart
Xref has a big heart - we have an unwavering passion for success. We put people first with our solution and in our workplace.
Positively charged
We are positively charged, with an incessant desire to succeed. We believe in challenging the status quo and providing extreme value.
Our Vision
Be the trusted catalyst to positive recruitment results for every employer and jobseeker, by changing the way the world hires.
Our Mission
To continually exceed the expectations of a demand-driven world. Empowering great recruitment decisions with a platform businesses can trust to verify hires, and candidates can rely on to help them reach their potential.
Removing the distraction of manual processes, delivering insights that inform decision-making and putting essential tools at the fingertips of every business looking to build the best team, globally.
Tone of voice
Core principles
Considered
Our audience and their situation is at the forefront of all communication decisions.
Modestly informed
We are proud to be the expert in our field but we’re a thought leader that’s still learning.
Consistent
The “Xref voice” can be heard in every engagement.
Supporting principles
Fun but professional
We take the value we add seriously, not ourselves.
Insightful and inquisitive
We are data-driven and we share our knowledge at every opportunity but we are always looking to learn more.
Brave but smart
Just the right level of fun, without undermining our intelligence.
A few tips & rules...
The tips
For every piece of content, ask yourself:
The rules
If content is King, grammar is God!
We must ensure the grammatical accuracy of every engagement, for the sake of the brand.
Remember, investors are reading all public content, we want them to take it seriously.
Some common pitfalls to watch out for….
Colour guidelines
Photography guidelines
XREF is human-focused, so our photos are too. It's important to us that when communicating through photography the attitude of the XREF brand is clear. Photography should primarily be in situ and include faces with positive expressions. The environment or scene should feel natural, not forced. Tonally the photography should be cool in tone and quite minimal. There should be no clutter or overcrowding in the shot. However, there needs to be an avoidance of feeling clinical or sterile.
Illustration guidelines
Icon guidelines
Product shot guidelines
Integration guidelines
Social guidelines