What does this mean?
Xref is where genius meets simplicity.
Behind the personable Xref service is a team and platform that are willing to break convention to create opportunity.
Everything we do reflects our passion, innovation and drive.
Xref is trusted by businesses globally to offer reference, background and ID checks that are fast, simple and secure.
Xref is a best-in-class, global solution that makes reference, background and ID checking fast, simple and secure. The user-friendly technology is backed by local support teams, offers multi-language capabilities and meets the highest global compliance standards (ISO 27001). Xref is accessible from any device and integrates with multiple leading HR tools and ATS platforms to offer seamless, end-to-end recruitment workflows.
Since 2009, Xref has been on a mission to bring positive change to the recruitment process. It is the product of a frustrated recruitment professional and an MBA-qualified technologist who both have a passion for positive change and teamed up to improve the efficiency, consistency and reliability of pre-employment reference checking.
Headquartered in Sydney, the ASX listed company has since expanded across APAC, Europe, Canada and the USA. The flexibility of the product architecture enables Xref to tailor the solution to suit the needs and demands of each market and sector it serves.
Xref now supports thousands of businesses across multiple markets and industries, delivering a robust and reliable service to some of the most highly regulated, audited and trusted companies globally.
Xref is certified by the world’s highest global standard for data security. It is ISO 27001 certified and offers globally compliant data collection and storage. It meets all regulatory requirements, to ensure every candidate is assessed fairly.
Xref is trusted by more than 1,200 businesses globally. It offers a reliable tech solution with dedicated account managers and local support. It’s an enterprise-ready solution that scales with businesses as they grow.
Xref detected more than 7,000 cases of potential fraud in one 12 month period. Xref's unique fraud algorithm monitors for unusual activity during a reference and raises a red flag if anything potentially fraudulent is detected.
Xref offers candidate assessment and benchmarking at a glance. It delivers relevant data analytics to inform great recruitment decisions with tailored and comparable insights, perfect for candidate benchmarking.
Xref offers opportunities to tailor the entire reference checking process to suit the needs and requirements of a business and the role being filled.
Xref references take 30 seconds to request and are returned in as little as 24 hours. And as a reference is completed, Xref notifies the requester, they do not have to wait until all responses have been received to start reviewing feedback.
Our customers know the benefits of recruitment tech, today they expect faster, more secure options to traditional recruitment methods. But they also want to see real value in the solution they implement. It’s not enough that the technology just works, they want a trusted partner to support them in ensuring their personal position by delivering the results they need to make the best decisions for their business.
The thousands of businesses Xref supports typically fall into four categories:
We are passionate professionals.
We inspire and empower through innovation and smarts, keeping customers informed, supported and effective in their roles.
We embrace technology and the value it offers, but we put people first.
We work hard and together we celebrate every individual and company success. We’ve hit some major milestones and we’ve had a lot of fun along the way.
It's our goal to make a real difference in whatever we do. We’re redefining traditional processes by building meaningful and relevant solutions.
Xref has a big heart - we have an unwavering passion for success. We put people first with our solution and in our workplace.
We are positively charged, with an incessant desire to succeed. We believe in challenging the status quo and providing extreme value.
Be the trusted catalyst to positive recruitment results for every employer and jobseeker, by changing the way the world hires.
To continually exceed the expectations of a demand-driven world. Empowering great recruitment decisions with a platform businesses can trust to verify hires, and candidates can rely on to help them reach their potential.
Removing the distraction of manual processes, delivering insights that inform decision-making and putting essential tools at the fingertips of every business looking to build the best team, globally.
Our audience and their situation is at the forefront of all communication decisions.
We are proud to be the expert in our field but we’re a thought leader that’s still learning.
The “Xref voice” can be heard in every engagement.
We take the value we add seriously, not ourselves.
We are data-driven and we share our knowledge at every opportunity but we are always looking to learn more.
Just the right level of fun, without undermining our intelligence.
For every piece of content, ask yourself:
If content is King, grammar is God!
We must ensure the grammatical accuracy of every engagement, for the sake of the brand.
Remember, investors are reading all public content, we want them to take it seriously.
Some common pitfalls to watch out for….
XREF is human-focused, so our photos are too. It's important to us that when communicating through photography the attitude of the XREF brand is clear. Photography should primarily be in situ and include faces with positive expressions, while avoiding faces and poses that feel stock-like or forced. The environment or scene should feel candid, with neutral, natural lighting, avoiding a clinical, cold feel.
XREF is an international brand, so our photos reflect this, including a diverse range of people from all kinds of backgrounds. These people should be wearing semi-casual to casual attire while still feeling polished or not ‘scrappy’. It is important that we reflect a more realistic, post-pandemic and modern workforce and avoid stereotypical representations of an office worker.
A set of 2D and 3D shapes have been defined for use. These assets are simple, block-like, and in most cases, derived from an arrow, or an X-like form, to evoke a similar form to the Xref logo. Rounded edges have been used to soften and modernise the brand feeling, creating some contrast from the sharp form of the Xref logo. For each of these shape sets, certain guides have been set to ensure they are used consistently, whilst also allowing for flexibility, keeping the brand executions feeling fresh.
External to these defined shapes, general illustration is not to be used in brand executions.
The Xref 2D shapes have been defined and ordered into three sets: Core, for key brand imagery that leans to a more professional audience or serious tone, and most closely evokes the X or arrow logo form. Secondary, to be used for more casual and playful use cases, and allow for a cleaner masking of imagery in their squarer forms. And Logo Sequence, which is to be tested.
These 2D shapes may be used in a variety of ways, including: as a background element, in large block form or repeating pattern, behind iconography and numbers as a housing element, or as a mask or frame for photography, to create dynamic, branded imagery. Examples of these 2D shapes in use may be seen in Brand in Use, and Combination Guidelines.
A rendered set of simple, 3D shapes have been created for use in the Xref brand. These shapes are derived from the same forms as the defined 2D shapes above, and rendered across the spectrum of the colour palette, in opaque and semi-opaque glass textures as a callback to the Xref windows brand concept. The 3D shapes have a more specific, reserved use case - only to be used at key brand landmark points, for specific use cases, see Combination Guidelines.
In order to utlise the 3D shape pack, you will need to use blend modes to achieve opacity, such as screen & multiply. Adding slight light and dark gradient shadows and light refractions can help to create a more dynamic composition when multiple 3d shapes are employed.
For product iconography we developed a set of three custom icons that represent Xref products (Reference, Pulse and Exit). When using thesse icons for corporate materials or promotions for specific products, must be used in either a circle or rounded square variation. The circle variant icon should be placed onto darker or lighter colours, whereas the rounded square variant will only work with a dark background. Outside of these variants, icons should be partnered with a colour block or shape to provide contrast and visual interest to the icon.
When scaling logos up or down a consistent stroke line thickness should be considered. An example of this can be seen in the difference of line thickness between icons sized to 18px (stroke weight of 1 px) and 36px (stroke weight of 1.5 px).
For in product iconography we utilise an open source icon-pack called Phosphor. When using these icons in platform, they must be used in the ‘Duotone’ varient and the fill & stroke colour must be the same at all times. Icons must fall on a 2pt grid, and where possible should fall within a 4pt grid. Typical sizes used in the platform to date are displayed.
When scaling icons up or down a consistent stroke line thickness should be considered. An example of this can be seen in the difference of line thickness between icons sized to 18px (stroke weight of 1 px) and 36px (stroke weight of 1.5 px).
For simple iconography we utilise an open source icon-pack called Phosphor. When using these icons in socials or corporate materials, they must be used in the ‘Regular’ variant with no fill. Icons should be partnered with a colour block or shape to provide contrast and visual interest to the icon. When scaling logos up or down a consistant stroke line thickness should be considered. An example of this can be seen in the difference of line thickness between icons sized to 18px (stroke weight of 1 px) and 36px (stroke weight of 1.5 px).
For feature iconography we utilise an open source icon-pack called Phosphor. When using these icons in socials or corporate materials, they must be used in the ‘Fill’ variant and use one to two complimentary colours from the colour palette, in addition to the box. Icons should be partnered with a colour block or shape to provide contrast and visual interest to the icon.
When scaling logos up or down a consistant stroke line thickness should be considered. An example of this can be seen in the difference of line thickness between icons sized to 18px (stroke weight of 1 px) and 36px (stroke weight of 1.5 px).
It’s important to showcase our product to prospects, there are a number of product shots available for candidates, referees and employers.
We have built up a visual language through the website that reflects the type of product shot. See example below for how these work.
When discussing the Xref product in relation to specific use cases, we utlise a combination of UI segments, and masked photographs of people.
When discussing broad platform level items, we utilise full UI shots, with 3D brand shapes as secondary background elements.
When discussing specific platform features, we utilise segments of the UI, masked into 2D shapes.
Better together. We love our integration partners, so what better way to showcase our powerful HR solutions than with in-platform screenshots?
We’re a family and what better way to signify this than having unity across our social networks. LinkedIn cover images are available along with general messaging. There are also campaign specific designs for staff to use as well as a general overview of our messaging and some quick links.
When creating social media content it is important to remember the goal is to always attempt to make any images, illustrations or graphics relate to the content that is being posted. Additionally, when using Xref brand elements it is important to stick to the defined combinations of assets based on the context of the post. i.e. for internal culture use photos or masked photos. Remember with all content to make sure it meets the Xref standard of quality. That means correct size formatting and no pixelation or poor resolution images or graphics.