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Talent Acquisition and Recruiters Big Challenge: Attract the Best

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How to Attract the Best

When it comes to attracting the best candidates to work at your company, there are several strategies you can use. These include brand marketing, having a social media presence, using job boards and career sites, getting referrals, networking, and more.

Brand Marketing

A large part of acquiring and recruiting people who are a good fit for your company is by attracting them to your company in the first place. After all, you want someone who’s a right fit for your company and who would flourish there. It’s more than them simply filling a role.

For this reason, brand marketing is incredibly important. By enhancing your company’s branding, you’ll put out into the world what your company is like.

People will know what your brand stands for, what your values are, and what it would be like to work at your company.

In fact, according to EveryoneSocial, positive employer branding can help you attract and retain employees that are great for your business.

To make brand marketing effective for your business, you should work with brand advocates, the marketing team, the CEO of your company, and the Human Resources department.

Then you can all decide together how to brand your company to potential employees.

Then, you can apply this branding to all of your company’s online presence, including social media, posts you publish, and any vacancy announcements you make.

Having a Social Media Presence

Having a social media presence is also an important way of attracting the right people to your potential talent pool. After all, LinkedIn has over 700 million members, and it’s one of the biggest platforms for people looking for work to find potential employers.

Additionally, having a social media presence elsewhere doesn’t hurt. Sometimes, people will contact you on Facebook or Instagram to find out if you’re hiring.

By having these platforms available and being active on them, you can get contacted by the best potential candidates.

You can also create posts on your social media platforms letting people know about a vacancy or to get in touch if they’re interested in creating an opportunity for themselves at your company.

You can even create ad campaigns to attract the right talent.

To do this efficiently, create an ideal persona for the type of person you’d want to work for your company, then focus on that audience when creating your social media ad campaigns.

Finally, having a social media presence will make your company seem more professional and approachable. It’s also a big element in brand marketing, which we covered above.

Using Job Boards and Career Sites

While this is a more traditional way of finding the right people for roles, this is still a good way to attract talent. Considering how important it is for job seekers to have clarity regarding the jobs they’re applying for, putting all the information about a role on this type of site can be highly beneficial.

Additionally, you can use industry-specific job boards and career sites to ensure you’re attracting the right type of talent.

Getting Referrals

Did you know that, according to RecruiterBox, hiring employees via referrals has a huge number of benefits? These include that your employment brand will be encouraged, your hire quality will be higher, you’ll build engagement, and you’ll maintain company culture.

It’s also an easy way of getting access to more potential candidates. All you have to do is ask for referrals, and many people in your network will be happy to pass on the details of someone they think will be a good fit.


Another great way to attract potential talent to your company is by networking. By going to industry events both in-person and online, you’ll get to know people interested in your company and who could end up being a great fit.

In addition to making it easier to find top talent, networking will also make potential candidates aware of your company and what it has to offer.

According to SparkHire, this is an incredibly powerful way of finding candidates, especially if you use the right strategies.

These strategies include building your network up, creating a persona for your ideal candidate (so you’ll spot them when networking), hosting events in which you attract candidates, and making networking one of your strategy pillars.

Additional strategies include creating groups to target and staying in touch with potential candidates after you’ve met them at a networking event.

It can also help to use an Applicant Tracking System, or ATS, where you can have a streamlined process for recruiting potential applicants you’ve met through networking events.

Developing a Larger Strategy for Hiring

It’s also important to develop a larger strategy for hiring. Meet with your team and think about where your company is going. What types of talents and skillsets will be most helpful at your company? This can help you know what candidates will be best in the future.

You can also find the right talent and train them as needed so that they’ll be a greater asset to your company.

According to Business News Daily, having a strong recruitment strategy is incredibly important.

It’s made up of different elements, which include knowing what your business’s objectives and goals are and identifying what you’re looking for in terms of recruitment.

Additional elements include determining what recruitment method you want to use, securing candidates by providing them with good offers, and establishing a method with which you can test how successful your recruitment strategy is.

Need More Information?

Now that you’ve learned about the difference between talent acquisition and recruitment, you might need more information. Maybe you want to learn about the most common interview questions to ask or how to attract recruiters who can help you.

Whatever information you need, we can help. At Xref, we’re experts when it comes to hiring.

We also offer online reference checking, which you can try out for free for your next hire. To learn more about how we can help you, contact us now.

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